PRIVATE SALE Club Members - TIP #7 STAND OUT at your next tradeshow
	Tradeshows are a great way to present your company to new and existing customers. Here’s how to attract an audience at your next show:
	•	Send a pre-show mailer
			Mail them a promotional product, like the magnetic stick calendar with a note reminding them to save the date of the tradeshow. Don’t forget to include your booth number and how they can reach you during the show.
	•	Identify high potential customers
			Give everyone passing your booth a piece of candy. Give people who talk with you a pen. When someone talks to you in depth, offer a more valuable item, like a travel thermos.
	•	Host a drawing
			Rather than giving out a bunch of little prizes, offer a high value gift, like a Nike Golf bag, and you’ll be amazed by the number of customers who seek you out during the show.
	•	Offer branded bags to every visitor
			Visitors will appreciate having something to drop goodies into and the bag will display your company info - motivating more people to stop by your booth.
	For more tips, visit the tradeshow section of our website: www.pens.com/tradeshow